# We Are Fred

> We Are Fred is a creative studio. We design and craft legacy creative that will endure for decades.

This file provides a concise guide to the public We Are Fred website. Follow the primary routes for the studio, work and thoughts, then use the site metadata links for crawl and index context.

## Primary routes

- [Home](https://www.wearefred.co.uk/): The main We Are Fred website.
- [Studio](https://www.wearefred.co.uk/studio): The studio, capabilities, people, recognition and offices.
- [Work](https://www.wearefred.co.uk/work): Featured and archived project work.
- [Thoughts](https://www.wearefred.co.uk/thoughts): Editorial thoughts and articles.

## Site metadata

- [Sitemap](https://www.wearefred.co.uk/sitemap.xml): Indexable public frontend routes.
- [Robots](https://www.wearefred.co.uk/robots.txt): Crawler access directives for the frontend.