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From Scalpels to Pixels
How do you wrap up over three decades in the creative industry into a few paragraphs, and where do you even start?
The Box I Put Myself In
Why would you choose chaos?
From Theory to Reality
The LinkedIn message that changed everything.
The Future of Design
It is one thing to talk about the future of design, but it is another to get in the room and help the next generation find their place in it.
Human-led, AI-enhanced creativity
Prompting is relatively easy. Knowing what to keep, and what to discard, is harder.
FredHUG Wrapped
The response from residents using FredHUG has been overwhelmingly positive.
The Space In-Between
Lost in transition from study to studio.
Beyond The Brief
In partnership with Bywater.
Becoming Me Again
Redefining who I am, the hard way.
How the Little Things Matter
At Fred, we believe the little things aren’t as little as they seem.
Life Unscripted: Keeping an open mind
If there’s anything that I’ve learnt about life so far, it’s that anything can change.
Unapologetically Henry
Right, my journey. It’s not a ticket I’d buy willingly.
Bold Moves Abroad
How Taking Risks Leads to Life-Defining Moments
Emotional Bank Accounts
What’s your morale booster? For some, just a morning cup of coffee or a banana sets you up for a great day.
Designing at my
Own Pace
Making mistakes and enjoying the design process
Embracing the
Detours
Making mistakes and enjoying the design process
Neurodiversity in the
Creative Industry
A 15-Year Journey from Chaos to Clarity
One Year Strong in Norwich
One Year Strong in Norwich: We Are Fred® Celebrates Creative Independence.
Sexy Service Level
Lately, we’ve been landing high-profile pitches and reviewing some tasty creative frameworks – exciting, right? Absolutely. Getting invited to a potential client’s fold is always cool.
The importance of diligent UX and UI in digital and product design
In the digital age, convenience and clarity of information is essential.
Architecture de marque
Some of the first meetings for We Are Fred® of ‘25, have been putting the old grey matter to work, in particular, we’ve been focussing on Brand Architecture.
Brand Design workshop with Right Aligned Academy
An insightful morning followed by an interesting Q&A session.
The Power of Branding
In the ever-evolving world of real estate, housing providers and buyers alike are constantly seeking innovative solutions to meet their unique needs.
Bringing London Square Watford to Life
Founded in 2005, YouTube is one of the longest-standing video sharing and social media platforms in the world right now.
Evolution Not Revolution
In 2016, We Are Fred began with just two mates, ten beers, and one amazing idea.
Artificial Intelligence: A Creative's Friend or Foe?
The recent emergence of generative artificial intelligence (AI) programs like ChatGPT and Midjourney has no doubt made waves in mainstream media.
Creating Soulful Connections
We Are Fred recently had the privilege of working with Stonebond Properties to create a new-homes development brochure that resonated with residents, potential homebuyers, and the local community.
New Starter:
Minn's Introduction
I’m Minn and I’m from Singapore!
Dominus Real Estate Launch: Brand Q&A
Dominus’ Marketing Director Amber Hawkes and Nick Street, Creative Director at We Are Fred®, discuss how Dominus’ latest brand was born.