Unlike traditional projects, our aim was to build a basis and a foundation for the website to be able to develop and evolve with Earls Court’s vision of the redevelopment. The website captures the project’s foresight and impressive undertaking in what will rise to be London’s largest cleared development site. Designing the website, it was imperative that we brought the new brand to life, creating a dynamic and captivating digital platform to reflect the ambition and magnitude of the introduction to this destination of wonder. We strived to display all the key information of the progress and ECDC’s progression to date, with an ease of navigation and engaging visuals. Our intention was to accompany the essential information with complementary designs that are highly visual and convey the imagery and CGIs in the most effective way for the best user experience. The platform also features a news hub for project updates, partnerships and community events, fostering ongoing engagement with stakeholders and future residents. The creation of a new hub that encapsulates Earls Court’s project vision and sits as an informative digital space, sets the stage for the groundbreaking transformation of one of London’s most iconic areas.

We have prioritised accessibility and inclusivity, ensuring a smooth, user-friendly journey for visitors across all devices. Clear, structured content highlights the four key pillars of the project—nature, climate innovation, culture, and community. By integrating vibrant visuals, we have brought the masterplan to life, allowing users to explore the future of Earls Court in an engaging and informative way.